Thursday, May 21, 2020
The book I chose is titled The Evolution Of Desire by David M. Buss In this book the author explores the concepts of human mating in general, and breaks down what separates the men from women in terms of mating desires. He strives to understand what each gender uses to find, acquire and ultimately keep a mate. The author theorizes that the origin of today s human mating behavior is directly linked to our evolutionary past. Some of thee main points were that while women prefer a older, healthy and intelligent man who is ambitious, with high social status and strongly built. Most men on average simply prefer young, physically attractive woman. According to the author the information stems from the most massive study of human mating behaviors ever done. The author cites the information taken from a survey of over 10,000 people of varying ages all over the world to create his theories about men and women s desires in mates, and why they desire what they do. The first few chapters discu ss in depth both the general rules for mate selection and the differences in mate selection and varying preferences for male and female genders. As explained in the intro the author theorizes that the current behavior of humans in relation to mating behavior can be linked to our evolutionary past. He references Charles Darwin s theory of evolution and his idea of natural selection, which is the the process through which organisms adapt to their environment and in doing so tend toShow MoreRelatedEssay on The Evolution of Human Mating937 Words Ã |Ã 4 PagesThe Evolution of Human Mating It may seem obvious to some why people mate, however there are many facets to human mating. Psychology has shown that reasons for mating have gone beyond the scope of love and physical attractiveness. People may search for mates who resemble archetypical images of the opposite-sex parent, mates with characteristics that are either complementary or similar to ones own qualities, or mates with whom to make an exchange of valuable resources (Buss 238). AlthoughRead MoreThe Strategies Of Finding A Mate1018 Words Ã |Ã 5 PagesLauren Soentgen Approach: 1, Source: Buss, 1994 In his article, The Strategies of Finding a Mate, David M. Buss discusses the act of finding a mate and the characteristics that people are drawn to in a mate. He begins the article with a brief look at the history of mating and the theories that have previously been proposed. In particular he addressed Charles DarwinÃ¢â¬â¢s theory of sexual evolution and belief in preferential mate choice. Buss proposes that there are three components to human matingRead MoreEssay on The Kabuki Theatre and Prostitution2038 Words Ã |Ã 9 Pagesone at least, we form an emotional bond with the characters on stage Ã¢â¬â not the actors, necessarily, but the characters. So spending more time with the actors offstage, we would still connect with them as their character to a certain extent. (Grieg, David.) Likewise, men who employ prostitutes may claim to enjoy meaningless sex, but in reality all sex requires a certain level of emotional investment and activity. For example, a newly divorced man fee ling lonely and needy may hire a street corner prostituteRead MoreThe Impact Of Black Friday On American Symbols, Values And Interests6556 Words Ã |Ã 27 Pagessome good excuses to show the whole world the willingness of his country to chase and bring the perpetrators, be they terrorists per se or those who harbor them, to justice at any cost. Upon a meeting with his national security advisors at Camp David on September 15, 2001, President G. W. Bush told reporters with a strong determination Ã¢â¬Å"we will find those who did it; we will smoke them out of their holes; we will get them running and we ll bring them to justice.Ã¢â¬ In a nutshell, justice seemedRead More Anthropology and Social Work Essay2685 Words Ã |Ã 11 Pagesethnocentrism, if only for a brief period, and to apprehend the world from the viewpoint of other human beings who live by different meaning systems. (pg. v) There are good reasons to go to all this trouble to learn about different cultures other than for the sake of pure knowledge. By studying other cultures, we can very possibly create innovative solutions to problems that plague our own cultureSHY;SHY;not the least of which is our intense feelings of separation. David Mayberry Lewis (in his filmRead MoreInequality And Class Conflict : A Labor Theory Perspective3379 Words Ã |Ã 14 Pagesincome as Ã¢â¬Å"Ã¢â¬ ¦the revenue streams from wages, salaries, interest on a savings account, dividends from shares of stock, rent, and profits from selling something for more than you paid for it.Ã¢â¬ As indicated in Figure 1 and discussed by Marcie Gardner and David Abraham in Ã¢â¬Å"Income InequalityÃ¢â¬ , the median U.S. household income in 2012 totaled $51,017. It wasnÃ¢â¬â¢t until The Great Recession (2007-2009) that the economy saw similar inequality as depicted during The Great Depression. Incomes were hit hard acrossRead MoreThe Ent repreneurial Mind-18021 Words Ã |Ã 73 Pagesworld has embraced entre-preneurship and innovation, and the way we view business will never be the same. So it is. The entrepreneurial revolution has taken hold in an economic sense, and the entrepreneurial mind-set is the dominant force. The Evolution of Entrepreneurship The word entrepreneuris derived from the French entreprendre, meaning Ã¢â¬Å"to undertake.Ã¢â¬ The entrepreneur is one who undertakes to organize, manage, and assume the risks of a business. In recent years, entrepreneurs have beenRead MoreHistory5499 Words Ã |Ã 22 Pagesfor individual artists who performed there. In some senses, it also limited the black community through its emphasis on blacksÃ¢â¬â¢ exoticism and otherness. The nightclubÃ¢â¬â¢s example demonstrates the complexity of assessing this crucial moment in the evolution of AfricanAmerican culture, as it suggests the intricate relationships between aesthetics and racial politics that have long plagued black Americans. As Harlem Renaissance artists articulated individual and collective visions of black identity, theyRead MoreEgypt Economic and Social Issues3150 Words Ã |Ã 13 Pagesbread - the state will not be able to continue to provide such services with the population growth and we will be forced to impose heavy taxes on citizens, which would cause investors to flee. Gone are the heady days of 1979 following the Camp David peace agreement with Israel when it was thought that peace and stability would bring economic benefits. Few of those dreams came to fruition and the more recent world paradigm involving terrorism has had a negative impact on development. And althoughRead MoreHealthcare Tourism of Sunway Medical Centre in Malaysia3287 Words Ã |Ã 13 PagesContents 1.0 Executive Summary 2 2.0 Introduction 3 3.0 Brief Description of the Company 4 3.1 Company Background 4 3.2 Current Market Position 4 3.3 Competitive Advantage 5 4.0 Analysis of Customer Relationship Marketing Strategies 6 4.1 Company Value Proposition 6 4.2 The Experience Economy 7 4.3 The Ã¢â¬Å"Wow EffectÃ¢â¬ 9 4.4 Profitable Loyal Advocates 10 4.5 CRM Programs 12 4.5.1 Patient Focused Care Program 13 4.5.2 Personalised E-Health System 13 4.5.3 Post-Treatment Satisfaction Services 13 4.5.4
Wednesday, May 6, 2020
Novices to wannabes clueless dreamers As the middle class collapses and the novices, wannabes and clueless continue their fruitless search for personal fame and fortune; the reasons it isnÃ¢â¬â¢t happening. Ã¢â¬ËMoving the goalposts and ring-fencing best practices in attracting situations, that covers 100% of the bases in leveraging a vision from the end-user perspective. Raising the bar and providing win-win deliverables. An outstanding results-orientated strategist and visionary guru, corporate athlete and dynamic team player, continually raising profits by 300%Ã¢â¬â¢ The Novices In the biggest recession in living memory, with stagnating world economies and mass unemployment, letÃ¢â¬â¢s look a brief but serious look at reality and some unpalatable facts to prepare mentally for what lies ahead. 1. In the US, with a population of 320 million and a working wealth creating population of around 120 million, with 47 million on food stamps (an estimated increase of 27% since 2008), the unofficial estimated unemployment figure is 23 - 26%. The variation lies between including people as unemployed and ignoring those, Ã¢â¬Ënot in the labour forceÃ¢â¬â¢, which is where the skewed figure of 4.7% comes from. Using the same semantics, Britain changed the term unemployed to job seekers in 1996, lowered unemployment at a stroke, yet left a nation of millions seeking work and by the same method, produced an amazingly near equal 4.9% of officially unemployed as America. 2. [Ã¢â¬ ¦] the economy is doing great [Ã¢â¬ ¦] by
STUDENT MUST NOT TAKE PART IN POLITICS Albert Einstein observed: Ã¢â¬Å"It is the duty of every citizen according to his best capacity to give validity to his conviction in political affairs. Ã¢â¬ Ã IÃ¢â¬â¢m sure, this pretty much sums up why weÃ¢â¬â¢re debating on this topic today, since we students are considered to have become Ã¢â¬Å"politically awareÃ¢â¬ by the age of 18. So, what exactly do we understand by the word Ã¢â¬Å"politicsÃ¢â¬ . We will write a custom essay sample on Students Must Not Take Part in Politics or any similar topic only for you Order Now Politics is theÃ artÃ orÃ scienceÃ of influencing people on a civic, or individual level, says most of us present here. IÃ¢â¬â¢msure all of it sounds really great but in reality, politics has been synonymous with violence and vandalism ever since its origin, and associating students with it only worsens the scenario. Students are mainly at a tender age and cannot make proper political judgements as they can be easily misled by emotional values or brainwashed by big leaders from big political parties and with the political parties realising the benefits of harvesting voters young, university elections have entered the big league. Big money, big campaigns, big names and big intimidation. We have to understand, that when we use the term Ã¢â¬Å"student politicsÃ¢â¬ , the body to benefit the most from its decisions should be the students themselves. Unfortunately, it is not really so. Infact , the students are the worst sufferers in the war of Power and there is only one reason for this-the financial benefit the so-called student leaders are receiving aims at promoting the mission and vision of the national political leader. This is why, despite the existence of several student unions since times immemorial, government colleges and institutions continue to be in their sorry state with no development or advancement whatsoever. In order to develop a political awakening within the students,we need not join politics at a time when we should be educating ourselves, rather we can engage in social services and learn how to speak up for whatÃ¢â¬â¢s right or wrong without any fear in a non-violent yet an impactful way. Student politics has been in the news for all the wrong reasons, like expensive campaigning, violence, nepotism, threatening, intimidating professors, and conducting strikes. Student leaders, once elected, think themselves of more like ministers, surrounded by hangers-on and unapproachable to the students actually in need. Attacks on the principal and higher authorities in Raiganj and Rampurhat College are just a few examples of how terrifying and horrific the reality regarding student politics is. At the end of the day, for an ordinary student, all that student politics means is loss of study time, without any redressal of problems. In fact, some may even suffer discrimination when student leaders carry out nepotism in various forms like wanting to take up all hostel space to accommodate their supporters, and insist on out-of-turn admissions or forcefully make the students swear allegiance to their party in exchange of such favours or resort to violence yet again. Student politics has become as bankrupt of issues as national politics. What matters now are affiliations, caste, history, religion, and of course money. It was never imagined that student politics would breed terrorism, extortion, vandalism and even murder. Students have been used as tools taking them away from pursuing their academic goals. These days student politics is not concerned about the academic problems, such as computer facilities, photocopies at nominal charge, but only about violence, and cadre politics of flexing muscles in the academic areas. And the main casualty of all this violence is Education. The campuses these days have turned out to be arsenals of sophisticated weapons. But this was never the objective that drove the parents to send their wards to join colleges and universities or pursue higher studies. What could be more shocking for the parents than their wards coming back home in a coffin as a sequel to campus violence? It is high time that everyone realises the incalculable harm that Ã¢â¬Å"politics in its ugliest formÃ¢â¬ has done to the student community. It is evident from the growing incidents of campus violence that Hooliganism is gaining ground than idealism among student leaders. The student unions have become more inclined towards their political identity rather than protesting against ceratin causes for the welfare of the students. Only recently, a second-year BCom student of Prabhu Jagabandhu College in Andul, Howrah, died after he was thrown into a canal by members of a rival studentsÃ¢â¬â¢ union. Two days after this incident, a student Of Ashutosh College lost vision in his left eye after being an innocent victim of campus violence once again. Such incidents are not only limited to India,only last year, in the north-eastern region of Nigeria,26 students were killed,in the aftermath of students union elections, at the college hostels, wherein the the newly elected leader of the student union alongwith his supporters other went from door-to-door, shooting or stabbing their victims. Student Politics has increasingly led to the loss of innumerable young and promising talents of the country. Last but not the least, in spite of the strong presence of students taking part in politics, an inhuman dearth of noble natures in Politics at the national level is being witnessed. Students who are active in politics tend to neglect their studies for that. They have got themselves scholarships or loans and a chance to study at a college or university. Why not wait until they have finished their studies first? The discredit very much lies with the students taking part in politics, because, unless they are educated and refined themselves, there is little hope of its resurgence because it has been rightly said that without education, man is a splendid slave, a reasoning savage. How to cite Students Must Not Take Part in Politics, Essays
Saturday, April 25, 2020
Introduction Orange PLC Company is one of the most profitable international companies in the global business arena. The company has its headquarters in New York. The New York branch has 250 employees in the three departments of production, marketing, and human resource management.Advertising We will write a custom research paper sample on Organization Culture: Orange PLC Company specifically for you for only $16.05 $11/page Learn More In order to survive and control a sizable share of the global PC industry, Orange PLC Company has endeavored to remain competitive through its unique organizational culture. Thus, this reflective treatise attempts to explicitly review the organizational culture of the Orange PLC Company. Orange PLCÃ¢â¬â¢s Organization Culture Organizational culture is a manner in which people in a company operate on daily activities unconsciously and consciously. Through creation of a unique organizational culture, the Orange PLC institut ion has been able to offer supports programs within its workforce to accomplish the strategic objectives of business sustainability. Observable artifacts The physical structure of the Orange PLCÃ¢â¬â¢s organization culture promotes positive relationships between favorable and effective job performance within a friendly work environment as attributes of motivation and congenial conditions. The structure encourages security, comfort, safety, and prevailing physical convenience (Baack, 2009). Measuring factors such as interpersonal relations, working conditions, support and trust, welfare provisions, and work environment have greatly contributed to the organizational effectiveness as well as employeesÃ¢â¬â¢ behaviors at the Orange PLC. Enacted values The Orange PLC Company has identified that the key driver of productivity is employeesÃ¢â¬â¢ morale. Through the motivational strategies, the employees are very productive, creative and more interested in their work commitments. The satisfied workers are eager to create positive results in their work. This element has been embedded in the companyÃ¢â¬â¢s unity of purpose symbol designed to create the culture of efficiency and support among the employees. The employees are very proactive and approachable (Baack, 2009). With the need to establish a proactive organizational culture, the Orange PLC Company has developed a discursive approach in explaining and exploring shared and coordinated actions on roles and channels through which organizational framework functions in the exchange of information.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This is of great essence towards understanding its organizational communication. Employees are also allowed to contribute their viewpoints regarding the daily management and operations of the organization. In order for the productivity quotient to become an effective to ol, the company has made sure that workers and the management team understand the collective responsibility perspective of the institution (Flamholtz and Randle, 2011). Espoused values The company has three building blocks of learning, a supportive learning environment, concrete learning process, and practice leadership, which reinforce innovation. The managers play a significant role in setting up the learning environment for the employees. This culture has created an ideal climate for innovation and communication among the employees. This culture is meant to create an ideal climate for innovation and communication in line of duty. The companyÃ¢â¬â¢s team work culture spells the rules of engagement, expected behavior, and repercussions for misconduct. These rules appreciate diversity and uphold integrity in judgment as enshrined in the companyÃ¢â¬â¢s vision and mission statement. In the process, diversity is viewed as a positive identity within the organization (Ferrell, Fraedr ich, Ferrell, 2011). Conclusion The Orange PLC CompanyÃ¢â¬â¢s organizational culture is very friendly, dynamic, and proactive. The employees are motivated and made to feel part of this structure. As a result, they always strive to give their best towards the organization and uphold the existing culture. References Baack, D. (2009). Organizational behavior (2nd ed.). Texas, TX: Pearson Prentice Hall. Ferrell, O., Fraedrich, J., Ferrell, L. (2011). Business ethics: ethical decision making and cases (9th ed.). New York, NY: Cangage Learning. Flamholtz, E., Randle, Y. (2011). Corporate culture: the ultimate strategic asset. Stanford, UK: Stanford business Books.Advertising We will write a custom research paper sample on Organization Culture: Orange PLC Company specifically for you for only $16.05 $11/page Learn More This research paper on Organization Culture: Orange PLC Company was written and submitted by user Jul1us to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.
Tuesday, March 17, 2020
7 Types of Female Characters in Shakespeare's Plays Certain types of female characters often resurface in ShakespeareÃ¢â¬â¢s plays, telling us a great deal about his view of women and their status in Shakespeares time. The Bawdy Woman These characters are sexualized, cheeky and flirtatious. They are often working-class characters such as the Nurse in Romeo and Juliet, Margaret in Much Ado about Nothing or Audrey in As You Like It. Mainly speaking in prose, as befitting their low social status, these characters often use sexual innuendo when conversing. Low-class characters like these can get away with more risquÃ © behavior- perhaps because they have no fear of losing social status. The Tragic Innocent Woman These women are often pure and chaste at the beginning of the play, and tragically die once their innocence is lost. In stark contrast to his presentation of bawdy women, ShakespeareÃ¢â¬â¢s treatment of young innocent women is fairly brutal. Once their innocence or chastity is taken away, they are literally killed to signify this loss. These characters are generally courtly, high-born characters such as Juliet from Romeo and Juliet, Lavinia from Titus Andronicus or Ophelia from Hamlet. Their high social standing makes their demise seem all the more tragic. The Scheming Femme Fatal Lady Macbeth is the archetypal femme fatal. Her manipulation of Macbeth inevitably leads them to their deaths: she commits suicide and he is slain. In her ambition to become Queen, she encourages her husband to murder. King LearÃ¢â¬â¢s daughters, Goneril and Regan, plot to inherit their fatherÃ¢â¬â¢s fortune. Once again, their ambition leads them to their deaths: Goneril stabs herself after poisoning Regan. Although Shakespeare seems to appreciate the intelligence at work in his femme fatal characters, allowing them to manipulate the men around them, his retribution is brutal and unforgiving. The Witty, but Unmarriable Woman Katherine from The Taming of The Shrew is a prime example of the witty but unmarriable woman. Feminists have commented that their enjoyment of this play is marred by the fact that a man literally Ã¢â¬Å"breaksÃ¢â¬ KatherineÃ¢â¬â¢s spirit when Petruchio says Ã¢â¬Å"Come onÃ and kiss me, Kate.Ã¢â¬ Should we really celebrate this as a happy ending? Similarly, in the plot to Much Ado About Nothing, Benedick ultimately conquers the feisty Beatrice by saying, Ã¢â¬Å"Peace, I will stop your mouth.Ã¢â¬ These women are presented as clever, bold and independent but are put in their place by the end of the play. The Married Off Woman Many of ShakespeareÃ¢â¬â¢s comedies end with an eligible woman being married off Ã¢â¬â and therefore being made safe. These women are often very young and passed from their fatherÃ¢â¬â¢s care to their new husbandÃ¢â¬â¢s. More often than not, these are high-born characters such as Miranda in The Tempest who is married to Ferdinand, Helena and Hermia in A Midsummer NightÃ¢â¬â¢s Dream and Hero in Much Ado About Nothing. Women Who Dress as Men Rosalind in As You Like it and Viola in Twelfth Night both dress as men. Consequently, they are able to play a more active role in the playÃ¢â¬â¢s narrative. As Ã¢â¬Å"menÃ¢â¬ , these characters have more freedom, highlighting the lack of social liberty for women in ShakespeareÃ¢â¬â¢s time. Falsely Accused of Adultery Women in ShakespeareÃ¢â¬â¢s plays are sometimes wrongly accused of adultery and suffer greatly as a result. For example, Desdemona is killed by Othello who supposes her infidelity and Hero falls terribly ill when she is falsely accused by Claudio. It seems that ShakespeareÃ¢â¬â¢s women are judged by their sexuality even when they remain faithful to their husbands and husbands-to-be. Some feminists believe that this demonstrates male insecurity about female sexuality.
Sunday, March 1, 2020
32 Famous Basketball Quotes Some say it is just another ball game. However, basketball enthusiasts swear that the game is the purpose of life. While both views are extreme, you cannot help being intrigued by the genuine fanaticism of the fans. Read these famous basketball quotes. Maybe, in these famous basketball quotes, you will find the purpose of life. You can read inspirational basketball quotes to take you forward in the game of life. Jason Kidd A lot of late nights in the gym, a lot of early mornings, especially when your friends are going out, youre going to the gym, those are the sacrifices that you have to make if you want to be an NBA basketball player. Magic Johnson Ask not what your teammates can do for you. Ask what you can do for your teammates. Elgin Baylor Coaching is easy. Winning is the hard part. Michael Jordan Even when Im old and grey, I wont be able to play it, but Ill still love the game. Obstacles dont have to stop you. If you run into a wall, dont turn around and give up. Figure out how to climb it, go through it, or work around it. Some people want it to happen, some wish it would happen, others make it happen. Talent wins games, but teamwork and intelligence wins championships. The game is my wife. It demands loyalty and responsibility, and it gives me back fulfillment and peace. Ive missed more than 9000 shots in my career. Ive lost almost 300 games. Twenty six times, Ive been trusted to take the game winning shot and missed. Ive failed over and over and over again in my life. And that is why I succeed. I would tell players to relax and never think about whats at stake. Just think about the basketball game. If you start to think about who is going to win the championship, youve lost your focus. Wilt Chamberlain Everybody pulls for David, nobody roots for Goliath. Kobe Bryant Everything negative pressure, challenges are all an opportunity for me to rise. Kareem Abdul-Jabbar Great players are willing to give up their own personal achievement for the achievement of the group. It enhances everybody. I can accept failure, but I cant accept not trying. I think someone should explain to the child that its ok to make mistakes. Thats how we learn. When we compete, we make mistakes. Ive had enough success for two lifetimes, my success is talent put together with hard work and luck. Dennis Rodman I couldnt care less if the guy Im guarding has HIV. Im going to slam him anyway. Julius Erving I think that my God-given physical attributes, big hands, and big feet, the way that Im built, proportion-wise, just made basketball the most inviting sport for me to play. If you dont do whats best for your body, youre the one who comes up on the short end. Larry Bird Once you are labeled the best you want to stay up there, and you cant do it by loafing around. If I dont keep changing, Im history. Push yourself again and again. Dont give an inch until the final buzzer sounds. Ive got a theory that if you give 100 percent all of the time, somehow things will work out in the end. Leadership is diving for a loose ball, getting the crowd involved, getting other players involved. Its being able to take it as well as dish it out. Thats the only way youre going to get respect from the players. James Naismith The invention of basketball was not an accident. It was developed to meet a need. Those boys simply would not play Drop the Handkerchief. Jerry West You cant get much done in life if you only work on the days when you feel good. Charles Barkley If you are afraid of failure you dont deserve to be successful! Elgin Baylor If you look up the definition of greatness in the dictionary, it will say Michael Jordan. Isiah Thomas If you want consistency, then you perform. This is a performance job. You get paid to perform. Your money is guaranteed, but your minutes are not. My greatest gift that I have in life is basketball. Pete Maravich Love never fails. Character never quits. And with patience and persistence, dreams do come true. Shaquille ONeal Me shooting 40% at the foul line is just Gods way to say nobodys perfect. Kevin Johnson No matter what you say, you can have as many receivers as you want; there are enough balls to go around.
Friday, February 14, 2020
STRATEGIC MANAGEMENT IS FUNDERMENTAL DISCUSS - Essay Example The uncertainties brought about by globalisation and technology have reduced business performance, challenged information systems management, Ã¢â¬Ëand making the selection of new IS all the more criticalÃ¢â¬â¢ (Raymond et al., 1995; Choe et al., 1998 as cited in Newkirk et al., 2008, p. 198). Firms have to design operational plans and structures to reduce the effects of risks and uncertainties. Managers and employees must be involved in the process of change. The activities and complexities involved in change are large and if these are implemented late, they can lead to disaster for the firm (Black & Gregersen 2002, p. 5). Effective implementation of strategic change requires a combination of several factors, like an application of values and principles along with change in the organisationÃ¢â¬â¢s culture. It is said that Ã¢â¬Ëculture is a barrier to changeÃ¢â¬â¢ (Robbins 2001, p. 516). The business environment is continuously changing, and so people in the organisation hav e to change. Continuous learning and knowledge management must be introduced in organisations. Activities in strategic change involve large group meetings across many departments of the organisation, which should cooperate to craft a collective future. If large groups are involved, change can happen faster than expected as the entire organisation is involved. Plans and activities should be aligned with the overall strategy wherein everyone has to work for change. Small and large organisations can work for strategic change and the fundamental framework is to get everyone in the organisation provide talents and capabilities. (Jacobs 1997) Planning is an important factor in strategic change, and time comes with planning which is too often overlooked. A plan structure is a key to a successful change. (Newkirk et al. 2008) Definition and concept Change occurs every day for firms, but change is not all the time bad. Change can provide a window of opportunity for firms. Successful firms to day were battling the forces of change before and they emerged successful, like Microsoft, Apple, Wal-Mart, and many others (Pasmore 1994, p. 4). Business change is defined as Ã¢â¬Ëthe rate of product/series obsolescence and the rate of product/services technology changeÃ¢â¬â¢ (Miller & Friesen, 1983 as cited in Newkirk et al, 2008, p. 200). Technology and expertise help in the process of business change. There are catastrophic consequences for not meeting the challenge of change. Established companies experienced the negative impact, like Xerox, Lucent, and Kmart in the United States, and other companies in Europe and Japan. These companies assigned new managers but still failed. Only when they realised the lessons of their failures did they get things straight and they became successful. There are other thousands of managers whose careers were severely affected because of ineffective change measures. No matter how good are managersÃ¢â¬â¢ experiences in leading change, they m ay falter because of the many barriers to change. People resist change. Business environments are dynamic and may change anytime in the course of business. (Black & Gregersen 2002, p. 5) A principle in meeting the challenges of change is that a leader must not force to meet change right away, or he/she may encounter a strong force of resistance. Instead, the leader must have a map or a plan, conceived as mental maps, in order to be effective in battling the