MacBeths Ambition :: essays research papers

The thematic importance of ambition is revealed throughout MacBeth in a manner that is not always instantly visually evident to a conscientious reader. Although it is responsible for MacBeth’s rise to power, his â€Å"vaulting ambition† is also to blame for MacBeth’s tragic downfall. MacBeth would not have been able to achieve his power as King of Scotland, or have been able to carry out his evil deeds, if it was not for his ambition. In these instances, ambition helped MacBeth achieve his goals to a certain subdued degree. Consequently, however, MacBeth's ambition has another face and is what leads him to his disastrous fall from grace. Had he not been fixated with becoming King and remaining powerful, he would not have continued to kill innocent people in order to keep his position. In due course, MacBeth’s removal from power is attributable to these killings, along with his over bearing attitude. MacBeth, at the beginning of the play, seems to be an exceptionally noble person. He is characterized as being vastly loyal and honorable. He courageously and victoriously fights a battle for his country and this establishes a strong sense of his loyalty. MacBeth is later appointed Thane of Cawdor, which, once more, proves that he is honorable in the eyes of royalty. However, the instant the witches spark ambition in him, using their prophecies, he is no longer trustworthy because his mind fills with evil and deceit. Even before he reaches his home, thoughts of murder creep into his head and he is overcome with the desire to be powerful. In the following quotation, MacBeth admits, metaphorically, that it is only his ambition that prompts him. â€Å"I have no spur to prick the sides of my intent, but only vaulting ambition, which o’erleaps itself and falls on the other† (I, 7, 25 ff). At this point in the play, Macbeth's unruly ambition begins to become apparent. A seed of evil has bloomed into a flower of defiance and MacBeth has reached a point of no return. MacBeth becomes bloodthirsty and power stricken, forcing him further and further into a web of ambition from which he is unable to detach.  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  MacBeth's ambition is the fuel that ignites his fire to become fierce and eventually gather the nerve to kill Duncan. This murder is performed in the dark of night and by MacBeth's own blood-spattered hands. At this point, MacBeth makes a subconscious decision to construct his future on his own by overcoming any further obstacles that may fall in his way.

BMW case study

Case went UP on BMW BMW is in the midst of implementing changes to increase its sales and improve its Image in the US market. In this phase BMW should target achieving 100,000 units by the year 1 996 in order to hold a competitive place in the US luxury car market. The mall problem BMW is facing in the US market Is poor customer satisfaction Index which Is negatively affecting the brand Image. BMW should concentrate on Improving customer satisfaction by way of investing Into opening Its own exclusive showroomsIn key locations in the US which will serve as an example for other dealers to emulate. By Investing In customer experience of buying and owning a BMW car from Its dealers the company can achieve Its target goal and entrench Itself strongly Into the US luxury car market. The goal BMW should strive to achieve Is to sell 100,000 units by end of the year 1996 which translates to about 10% year on year sales growth from the year 1992. This goal also means BMW gets about 8% market sh are of the luxury automobile sector In the year 1996 considering 3% annual growth rate n the luxury segment.This goal is realistically achievable given that the efforts of the Second Great Opportunity have already started yielding results with a 23% unit sales increase for the year 1992. This is also very important to have this goal in order to keep up the momentum gained by the recent revamped advertising campaigns and strategies implemented. There can be an argument to make the goal as to increase market share to 10% but to achieve this figure the number of unit sales needed is higher than the capacity of BMW to produce vehicles and makes it come close to a ass producer which is clearly not in the Bum's global strategy.The primary impediment to achieving this goal is the abysmal customer satisfaction score of BMW as given by the JDK Power Consumer Satisfaction Survey which is way behind all of the competitors. This is an indication that though the product itself is brilliant the e xperience of buying and owning the car leaves a lot to be desired which directly means lesser sales. It sets a trend of negative feedback on the brand image and impacts sales growth. The other impediment of the introduction the new LincolnContinental Mark VIII model leading to stiffer completion on the sentiments of â€Å"Buy American†, is less of a threat due to the fact that BMW has already started the plan to build a new manufacturing facility in Suppurating , South Carolina, which will be operational by 1995. Buyers of BMW cars as per company records, are from the younger age bracket and are very demanding customers, which directly means that they are harder to satisfy. The primary place of Interaction for a customer Is the dealerships and franchises.They are the face of the company as far as the customer Is concerned and all their experiences of buying and owning a BMW car stems from the dealer they went to. The solution to Improving the customer satisfaction Is best ach ieved by enhancing the dealer experience. The detailed plans laid out by the â€Å"Integrated BMW Network Development Concept† should be Implemented at the earliest and should be the primary area of Investment for BMW. The effort of putting together the ‘Retail Operations Concept' with the detailed ‘Dealer OperatingSystem' (DOS) has already been done but hasn't been fully implemented yet. BMW across US which can serve as the showpiece of how a showroom and dealer should function as laid out by the DOS. This will go a long way into establishing best practices among the dealers and introduce uniformity in customer experience as the other dealers follow the example set by BMW. Also they should audit the existing dealer network and terminate the underperforming dealerships. All this goes a long way towards increasing customer satisfaction which in turn will lead to direct sales increase.

Leadership And Emotional Intelligence An Effective Leader

Leadership and Emotional Intelligence: An effective leader is defined as a person who is followed by the others, in other words â€Å"leadership is a process of influencing others to achieve organizational goals, creating a vision for others and having the power to translate the vision into realism.† Leadership is a skill in which the leader tries to modify and shape the behavior of others. It has been understood throughout the history and culture that people had been looking towards leaders for assurance in case of uncertainty, threat or the task had been completed. A leadership is a true picture of people’s emotions. Leaders have to play a major role in an organization related to achieve his goals.Producing and output of the employees. The†¦show more content†¦Main body: A leader must have certain specific leadership qualities/skills so that he may be able to know human nature and psychology to lead the people to success. An efficient leader ignite our passion and inspire the best in us. When we talk about effectiveness of a leadership actually we are talking about strategy, vision and powerful ideas. A leader must be able to provide guidance to the employees to attain maximum productivityof the institution. He must have visionary approach and innovative methods of solving problems and dealings with hard situations to achieve the set institutional goals. A leader having capacity to modify and shape the behavior of his employees will qualify as an effective leader. A leader must have certain specific leadership qualities. Some of them are discussed below: Qualities of leadership: A good leader is always confident in accepting challenge. A leader should appear very confidently as a person to lead and set directions in a leadership role so that he inspires confidence in other employees and build the trust and take out best efforts to complete the task well. Believing in the abilities of his team is an essential part of a good leadership. The next quality of an efficient leader is â€Å"responsibility†. He influences the people and assert a lot of power to move his team and irresponsibility of a leader may result in disaster. A leader should give credit to his team